The New American Majority
Accounts for all People of Color, Unmarried Women, and Young voting eligible Americans. Demographic data is from 2018.
The New American Majority in the Rising American Electorate are Also...
People of Color
Accounts for all non-white, voting eligible Americans.
People of Color in the Rising American Electorate are Also...
Unmarried Women
Accounts for all unmarried, voting eligible American women.
Unmarried Women in the Rising American Electorate are Also...
Young People
Accounts for all voting eligible Americans, ages 18-30.
Young People in the Rising American Electorate are Also...
We are truly rising.
In 2016, for the first time in history, the New American Majority comprised the majority (52.6%) of people who voted.
We are truly rising.
In 2018, turnout increased dramatically, including among the New American Majority.
We are turning out in record numbers.
2018 New American Majority Voter Turnout by State
We want representation that looks like us.
Since 2003, the Voter Participation Center has helped 6 million voters register and get to the polls. More than 1.5 million were registered during the 2020 election.**
42% of us move between election years
That means we have to do more to keep up with our voter registration, which is tied to our address. That’s where VPC comes in. We bring democracy to people’s doorsteps.
We’re not done yet.
We’ve been conducting polling of the New American Majority since 2003. The issues we care about. Why we vote. And what we’re doing to make our democracy stronger.
We want a government that represents us.
*Total data shown for 2020, but demographic breakdowns are from 2018 Census data, based on a total population of 142 million members of the New American Majority.
**Combined lifetime efforts of the Voter Participation Center, Center for Voter Information and predecessor/partner organizations.