The New American Majority

Accounts for all People of Color, Unmarried Women, and Young voting eligible Americans. Demographic data is from 2018.

The New American Majority

People of Color

Accounts for all non-white, voting eligible Americans.

People of Color Rising American Electorate

Unmarried Women

Accounts for all unmarried, voting eligible American women.

Unmarried Women Rising American Electorate

Young People

Accounts for all voting eligible Americans, ages 18-30.

Young People Rising American Electorate

We are truly rising.

In 2016, for the first time in history, the New American Majority comprised the majority (52.6%) of people who voted.

We are truly rising.

In 2018, turnout increased dramatically, including among the New American Majority.

We are turning out in record numbers.

2018 New American Majority Voter Turnout by State

We want representation that looks like us.

12% Women's turnout increased 12% in the 2018 midterm. 70% 70% of young people (18 - 29) see the climate crisis as a serious threat 15% 15% of the New American Majority says they didn't vote in 2018 because of conflicting work schedules or being too busy to make it to the polls. 73% 73% of all unregistered voters are in the New American Majority 25 Since 2010, 25 states have passed new restrictions on voting, many of them targeted at making it harder for people of color to vote.
In 2016, unmarried women outnumbered married women in the voting age population for the first time.
6 Million Voters Helped

Since 2003, the Voter Participation Center has helped 6 million voters register and get to the polls. More than 1.5 million were registered during the 2020 election.**

42% of us move between election years

That means we have to do more to keep up with our voter registration, which is tied to our address. That’s where VPC comes in. We bring democracy to people’s doorsteps.

We’re not done yet.

We’ve been conducting polling of the New American Majority since 2003. The issues we care about. Why we vote. And what we’re doing to make our democracy stronger.

We want a government that represents us.

When we register and vote, we make sure our government represents all of us.
My Vote is for the American Dream
My Vote is for Clean Water & a Livable Climate
My Vote is for Healthcare
My Vote is for Higher Wages
My Vote is for Justice for All

*Total data shown for 2020, but demographic breakdowns are from 2018 Census data, based on a total population of 142 million members of the New American Majority.
**Combined lifetime efforts of the Voter Participation Center, Center for Voter Information and predecessor/partner organizations.