Who is VPC?

The Voter Participation Center (VPC) in a non-profit, non-partisan organization founded in 2003 to help members of the Rising American Electorate register and vote. Since then, the organization has helped more than 4.2 million people register and cast ballots.

Data Driven

VPC uses commercial and public data to identify people who are eligible to vote but who need to register.


VPC works with local election officials as well as national, state and local partners to help people register to vote and cast their ballots.

High Impact

VPC has registered more people by mail than any other organization in the United States. The organization rigorously tests and measures its program and is constantly improving its results.

Our Leadership

Page Gardner

VPC’s founder and president

She identified the marriage gap in voting, pioneered rigorous testing for civic engagement programs, and discovered new ways to reach the Rising American Electorate. Previously, she has served as a top strategist in other election, advocacy and communication campaigns.

Jessica Barba Brown

VPC’s chief executive officer

She brings more than two decades of leadership experience to VPC, including senior leadership roles at Planned Parenthood Federation of America, Enroll America, and the U.S. House of Representatives.

We’re a 501(c)3

The Voter Participation Center is a non-profit, non-partisan organization dedicated to increasing voter registration in the United States among young people, people of color and unmarried women.


Page Gardner, Founder and Board President
William McNary, co-director, Citizen Action Illinois
Jill Alper, principal, Dewey Square Group
Gibby Waitzkin, Sarvisberry Gallery & Studio
Marissa McBride, Treasurer


Lionel Dripps, Managing Director of Program
Caryn Pavlak, Senior Director of Development
Jacques Page, Director of Finance & Administration
Phoebe Wong, Director of Data & Analytics
Aaron Huertas, Communications Director

2019 Form 990

Work at VPC

See active job listings at VPC.