We are the new American majority.

The rising American electorate—young people, people of color and unmarried women—is 150 million people strong. They represent 64% of the people who can vote in America.*

5 Million Voters Helped

Since 2003, the Voter Participation Center has helped 5 million voters register and get to the polls.**

Reaching Voters

VPC Helps Millions of People Register and Vote

Voting is tied to your address.

More than 41% of us move every four years.

That’s twice the rate of non-RAE members in the U.S. (Lake Research Partners)***

VPC brings democracy to your doorstep.

VPC also reaches you online.

VPC Awarded Best Public Service in 2019

The Experimental Research organized section of the American Political Science Association recognizes VPC, under leadership of Page Gardner, for their commitment to public service.

Read More Here

Who's in the Rising American Electorate?

Our Research

Unmarried Women, People of Color, Young People Poised for Outsized Impact in 2020

See the Data

Gen Z is Politically Engaged, But Skeptical About Government's Ability to Help Them

See the Data

We want a government that represents us.

When we register and vote, we make sure our government represents all of us.
My Vote is for the American Dream
My Vote is for Clean Water & a Livable Climate
My Vote is for Healthcare
My Vote is for Higher Wages
My Vote is for Justice for All

*Total data shown for 2020, but demographic breakdowns are from 2018 Census data, based on a total population of 142 million members of the Rising American Electorate.
**Combined lifetime efforts of the Voter Participation Center, Center for Voter Information and predecessor/partner organizations.
*** A Demographic Profile of the Rising American Electorate in 2018, Lake Research Partners