Unmarried women, people of color, and millennials could cast a majority of votes in every election — but only if they vote.
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Since 2003, we’ve helped register more than 4 million American voters through our pioneering mail and online voter registration programs. In 2018 alone, we helped register nearly 400,000 people – and we’re just getting started. Our goal is to generate 1.5 million registration applications in the 2020 election cycle.
Mobilize the Rising American Electorate
The Rising American Electorate—unmarried women, people of color, and millennials—are now the majority of eligible voters. With our groundbreaking research on voter mobilization and issue engagement, we’ve pioneered new ways to get them to the polls.
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If you’re a voting-eligible American and you’ve never been registered to vote, or if you’ve moved since you last registered to vote, it’s easy to submit or update your voter registration!
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VPC Targets Unregistered Communities of Color, Unmarried Women and Millennials in Crucial North Carolina Congressional Race
WASHINGTON, DC – The Voter Participation Center (VPC) is mailing more than 184,000 Get-Out-the-Vote notices in late August and early September to registered voters in the 9th Congressional District of North Carolina, for the upcoming special election.
Today, we released a new report demonstrating that the Rising American Electorate (RAE), a crucial voting bloc consisting of young people, communities of color and unmarried women, has grown substantially and is poised to have an outsized impact in 2020. This follows the enormous influence this group had in 2018’s historic midterm elections.
The report, commissioned by VPC and produced by Lake Research Partners, offers a detailed analysis of changes in the American electorate and notes key trends in voting behavior nationally and in the states.
