Unmarried women, people of color, and millennials could cast a majority of votes in every election — but only if they vote.
Since 2003, we’ve helped register more than 3.5 million American voters through our pioneering mail and online voter registration programs. In 2016 alone, we helped register almost a million – and we’re just getting started.
The Rising American Electorate—unmarried women, people of color, and millennials—are now the majority of eligible voters. With our groundbreaking research on voter mobilization and issue engagement, we’ve pioneered new ways to get them to the polls.
If you’re a voting-eligible American and you’ve never been registered to vote, or if you’ve moved since you last registered to vote, it’s easy to submit or update your voter registration!
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Susan Mulligan, writing for U.S. News, points to Voter Participation Center’s report on how the Rising American Electorate will influence upcoming elections:
Democrats thought they had it all figured out in 2016. Unmarried women, young people, Latinos and other ethnic and racial minorities, otherwise known as the “Rising American Electorate,” were going to be the tipping point that handed Democrats a victory.
In his article today, Voting at black colleges has tumbled. Can Dems fix the apathy in time for 2018?, Tony Pugh for McClatchy quoted our recent report with the progressive firm Lake Research Partners:
Once prized fighters in the battle for voting rights, students at America’s Historically Black Colleges and Universities dropped their guard in the 2016 elections.
Voter turnout among the estimated 300,000 students at HBCUs fell nearly 11 percent from 2012 to 2016, according to a national survey by the Institute for Democracy & Higher Education at Tufts University.