We are the New American Majority.

The New American Majority—young people, people of color and unmarried women—is 150 million people strong. They represent 64% of the people who can vote in America.*

5.7 Million Voters Helped

Since 2003, the Voter Participation Center has helped 5.7 million voters register and get to the polls. More than 1.5 million were registered during the 2020 election.**

Reaching Voters

VPC Helps Millions of People Register and Vote

Voting is tied to your address.

More than 41% of us move every four years.

That’s twice the rate of non-NAM members in the U.S. (Lake Research Partners)***

VPC brings democracy to your doorstep.

VPC also reaches you online.

VPC Awarded Best Public Service in 2019

The Experimental Research organized section of the American Political Science Association recognizes VPC, under leadership of Page Gardner, for their commitment to public service.

Read More Here

Who's in the New American Majority?

Our Research

Unmarried Women, People of Color, Young People Poised for Outsized Impact in 2020

See the Data

Gen Z is Politically Engaged, But Skeptical About Government's Ability to Help Them

See the Data

We want a government that represents us.

When we register and vote, we make sure our government represents all of us.
My Vote is for the American Dream
My Vote is for Clean Water & a Livable Climate
My Vote is for Healthcare
My Vote is for Higher Wages
My Vote is for Justice for All

What Others Are Saying

Caitlin B.

An appropriately timed absentee ballot application and postage-paid envelope from @VoterCenter and Center for Voter Information on this 55th anniversary of the #VotingRightsAct. Huge thank you to CVI for making voting during #COVID19 safe and efficient! 🙏🗳️

Katherine B.

This is how easy voting should and can be for everyone.

Joe F.

The most powerful move to make a difference for democracy in November is to give money now to @votercenter the Voter Participation Center. They target new voters, young adults, unmarried women, and people of color in battleground states. The most effective use of your dollar.

Julie Z.

The Voter Participation Center is one of *the* most effective organizations I’ve found in getting more people to participate in our democracy and ensure that those who are traditionally underrepresented are fully represented in national, state, and local elections.

Eric C.

I’ve worked with multiple members of their staff and they’re a dedicated group of folks.

Garland G.

My wife and I have decided that we will #VoteByMail. We don’t care to stand in line either for #EarlyVoting at the @RichlandBOE or for traditional voting at our neighborhood polling place. Many thanks to the Center for Voter Information (@Women_Vote) for the pre-paid envelope.

See Post

*Total data shown for 2020, but demographic breakdowns are from 2018 Census data, based on a total population of 142 million members of the New American Majority.
**Combined lifetime efforts of the Voter Participation Center, Center for Voter Information and predecessor/partner organizations.
*** A Demographic Profile of the New American Majority in 2018, Lake Research Partners