Unmarried women, people of color, and millennials could cast a majority of votes in every election — but only if they vote.
Since 2003, we’ve helped register more than 3.5 million American voters through our pioneering mail and online voter registration programs. In 2016 alone, we helped register almost a million – and we’re just getting started.
The Rising American Electorate—unmarried women, people of color, and millennials—are now the majority of eligible voters. With our groundbreaking research on voter mobilization and issue engagement, we’ve pioneered new ways to get them to the polls.
If you’re a voting-eligible American and you’ve never been registered to vote, or if you’ve moved since you last registered to vote, it’s easy to submit or update your voter registration!
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By David Brady, Ryan M. Finnigan, and Sabine Hubgen
No group is as linked to poverty in the American mind as single mothers. For decades, politicians, journalists and scholars have scrutinized the reasons poor couples fail to use contraception, have children out of wedlock and do not marry.
When the American Enterprise Institute and the Brookings Institution formed a bipartisan panel of prominent poverty scholars to write a “Consensus Plan for Reducing Poverty” in 2015, its first recommendation was to “promote a new cultural norm surrounding parenthood and marriage.”
The reality, however, is that single motherhood is not the reason we have unusually high poverty in the United States, compared with other rich democracies.
The results were fascinating and informative. But perhaps what stood out most was that voters ranked direct mail as the most credible form of political advertising.