We are the new American majority.

The rising American electorate—young people, people of color and unmarried women—is 150 million people strong. They represent 64% of the people who can vote in America.*

4.2 Million

Since 2003, the Voter Participation Center has helped 4.2 million voters register and get to the polls.

Reaching Voters

VPC Helps Millions of People Register and Vote

Voting is Tied to Your Address

Voting is tied to 
your address.

40% of Us Move Between Elections

More than 42.2% of us move between presidential elections.

That’s twice the rate of the rest of the country. (Lake Research Partners)
VPC Brings Democracy to Your Doorstep

VPC brings democracy to your doorstep.

VPC Reaches You Online

VPC also reaches you online.

Who's in the Rising American Electorate?

Our Research

Unmarried Women, People of Color, Young People Poised for Outsized Impact in 2020

See the Data

Gen Z is Politically Engaged, But Skeptical About Government's Ability to Help Them

See the Data

We want a government that represents us.

When we register and vote, we make sure our government represents all of us.
My Vote is for the 
American Dream
My Vote is for Clean Water &
 a Livable Climate
My Vote is for Healthcare
My Vote is for Higher Wages
My Vote is for Justice for All

*Total data shown for 2020, but demographic breakdowns are from 2018 Census data, based on a total population of 142 million members of the Rising American Electorate.