Demographics & Voting Trends of Key 2018 Groups

September 26 is National Voter Registration Day… and to commemorate this occasion, we’re teaming up with Lake Research Partners to release the most comprehensive political analysis of the Rising American Electorate in the 2016 elections.

In 2016, for the first time in American history, the Rising American Electorate — which makes up the majority of citizens eligible to vote at 59.2% — also cast the majority of ballots, at 52.6%. But nearly two-thirds of the projected drop-off for the 2018 election will come from the RAE, and large percentages of unmarried women (32.5%), Latinos (42.7%), and millennials (39.3%) aren’t registered to vote — underscoring the huge potential of the RAE and the importance of making sure that every eligible American is registered to vote.

The report provides a thorough breakdown of demographic information from the 2016 election including dissecting data by state, analyzing how ballots were cast, comparing registration and turnout rates, population mobility, methods of registration, reported reasons for not registering, economic factors and expected 2018 drop off.