The Voter Participation Center (VPC) is a research-driven, non-profit and non-partisan organization dedicated to increasing the participation of unmarried women and other historically underrepresented groups in our democracy. The mission of the VPC is to boost the civic engagement of unmarried women (women who are single, widowed, divorced or separated), people of color and millennials—the three demographic groups who comprise the Rising American Electorate (RAE). These Americans make up 56.7% of the voting-eligible population and are responsible for almost all of the U.S. population growth in recent years, but were only about 48% of the electorate in 2012 and 45% in 2014.
The VPC is committed to registering and mobilizing these voters during elections and public policy debates at levels that reflect their growing demographic strength and importance. The RAE is the fastest growing demographic group in America accounting for 82 percent of population growth between 2000 and 2014. But their electoral and policy involvement has not kept pace. That is why the VPC conducts groundbreaking research and develops and implements effective registration and mobilization programs and innovative approaches to help millions more unmarried women, people of color and young people become active participants in our democracy. The VPC is committed to year-round civic engagement that builds an infrastructure of citizens who take an active role in ensuring a representative democracy. The work of the VPC does not end with Election Day, it is just beginning.
The VPC was formerly known as Women’s Voices. Women Vote (WVWV). The name was formally changed in 2011 to reflect how the organization has expanded its focus beyond its original emphasis on unmarried women to include the entire RAE. Unmarried women make up a large portion of the RAE and marital status is a top determinant of whether or not one registers, votes, and participates; the name change also was adopted because the same approaches used for unmarried women also work across the entire spectrum of the RAE.