The Voter Participation Center (VPC) is a research-driven, results-oriented nonprofit, nonpartisan organization dedicated to increasing the participation and amplifying the voices of unmarried women (women who are single, widowed, divorced or separated) and other historically underrepresented groups in our democracy. The mission of the VPC is to boost the civic engagement of unmarried women, people of color and 18-29 year olds—the three demographic groups who comprise the Rising American Electorate (RAE). These Americans make up 53% of the voting-eligible population and are responsible for almost all of the U.S. population growth in recent years, but were only 42 percent of the 2010 electorate and 47% in 2008.
The VPC is committed to registering and mobilizing these voters during elections and public policy debates at levels that reflect their growing demographic strength and importance. The RAE is the fastest growing demographic group in America accounting for 81 percent of population growth between 2000 and 2010 and 95 percent between 2008 and 2010. But their electoral and policy involvement has not kept pace. That is why the VPC conducts groundbreaking research and develops and implements effective registration and mobilization programs and innovative approaches to help millions more unmarried women, people of color and young people become active participants in our democracy. The VPC is committed to year-round civic engagement that builds an infrastructure of citizens who take an active role in ensuring a representative democracy. The work of the VPC does not end with Election Day, it is just beginning.
The VPC was formerly known as Women’s Voices. Women Vote (WVWV). The name was formally changed in 2011 to reflect the fact the organization expanded its focus beyond its original emphasis on unmarried women to include the entire RAE. Unmarried women make up a large portion of the RAE and marital status is a top determinant of whether or not one registers, votes, and participates; the name change was also adopted because the same approaches used for unmarried women also work among and across the entire spectrum of the RAE.