The Voter Participation Center (VPC) is sending vote by mail applications to registered voters in New Jersey and Virginia along with a letter encouraging them to sign up to vote by mail. VPC will target the New American Majority – people of color, unmarried women and young people. Applications will be sent in three waves slated to land in homes on approximately August 12, 23 and September 8.
In New Jersey, VPC will be sending 1,713,801 vote by mail applications.
In Virginia, VPC will be sending 1,238,909 vote by mail applications.
VPC will also send ballot chase mail, reminding those who have signed up to vote by mail to return their ballots. Voters will receive one piece of mail each, landing in home on approximately either October 20 or October 27.
VPC will send three pieces of Get Out the Vote, vote-in-person mobilization mail to voters who have not requested their mail-in ballots. Voters will receive three pieces of mail each with approximate in-home dates of October 5, 20 and 27. The messaging will encourage the recipient to voter early in person, or on Election Day. We will update this notice when the targeting is more clear.
VPC will send a postcard to low propensity voters reminding them that they are registered to vote for the upcoming election and providing information about how to do so.
Additionally, VPC will be running $200,000 worth of vote by mail digital recruitment ads to voters under 35 and people of color in NJ and VA. These ads will run across video platforms, display and social media platforms.
VPC will also run a $280,000 digital program to turnout voters under 35 and people of color with propensity scores between 75-10 to vote early in NJ and VA. These ads will run primarily across video and audio streaming platforms, with smaller amounts on display and social media platforms.