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VPC Mails 7.4 Million Voter Registration Applications

June 13, 2016

Voter Forms Sent to Unregistered People of Color, Unmarried Women and Millennials in 13 U.S. States

The Voter Participation Center is mailing more than 7.4 million registration applications in June to prospective voters in 13 states, spanning coast to coast. In partnership with key national allies, VPC is helping unregistered eligible voters participate in our democracy and has already made it fast and easy for more than a quarter-million people to register this election season.

“There are about 53 million people of color, unmarried women and millennials who are not currently registered to vote,” said Page Gardner, President and CEO of the non-profit and non-partisan Voter Participation Center. “We are making it possible for their voices to be heard at the voting booth this presidential election year, making registration more efficient and effective.”

VPC’s ambitious June mail program comes on the heels of a similar effort in March, when VPC mailed more than 4 million registration applications to prospective voters in 20 states. So far in this presidential election cycle, 251,000 prospective voters have returned registration applications as a result of VPC’s innovative mail programs.

VPC coined the term Rising American Electorate (RAE) to describe the powerful and growing voting group that includes unmarried women, people of color and millennials. The RAE now makes up the majority of eligible voters in America (56.7%). But RAE members do not vote in proportion to their share of the voting eligible population, and one of the key reasons is their registration rates. Their best showing was in 2012 when they made up 48 percent of the electorate. VPC’s goal is to close the gap between the number of RAE members who could vote and those who do vote.

It is critically important that our democracy is reflective of the diverse people who live in our nation, and VPC’s goal is to make registration and voting fair, simple and easy for all Americans.
VPC’s June mailing is just one step in the right direction.

Since 2004, VPC has helped nearly 3 million Americans register to vote. By mailing voter-registration applications to prospective voters, it enables eligible individuals to fill in, sign the applications and mail them straight to election registrars’ offices in pre-addressed envelopes to be certified by government officials. In states where online registration is an option, VPC also provides these prospective voters with the online address for the Secretary of State’s website.

VPC uses the best technology available to ensure that mail recipients are both eligible to vote and unregistered at their current address. This year, VPC has launched a comprehensive 18-point program to continue to refine its mailing list processes. Mail recipients who happen to receive a registration form in error can easily remove their name from VPC’s database by calling VPC or by clicking on its website,

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VPC’s June mailing will be sent to prospective voters in: AZ; CA; CO; FL; GA; ID; IL; NV; NC; OH; PA; VA and WI.



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