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We’re Mailing 4 Million Voter Registration Applications to the Rising American Electorate

March 24, 2016

We’re pleased to announce that we’re mailing more than 4 million registration applications in March to prospective voters in 20 states, spanning coast to coast. In partnership with key national allies, we’re helping unregistered eligible voters participate in our democracy.

“There are about 53 million people of color, unmarried women, and millennials who are not currently registered to vote,” said Page Gardner, our president and CEO. “We are making it fast and convenient for many of them to register and let their voices be heard at the voting booth this presidential election year.”

The Voter Participation Center helped coin the term Rising American Electorate (RAE) to describe the powerful and growing voting group that includes unmarried women, people of color and millennials. The RAE now makes up the majority of eligible voters in America (56.7%). But RAE members do not vote in proportion to their share of the voting eligible population, and one of the key reasons is their registration rates. Their best showing was in 2012 when they made up 48 percent of the electorate. VPC’s goal is to close the gap between the number of RAE members who could vote and those who do vote.

It is critically important that our democracy is reflective of the diverse people who live in our nation, and our goal is to make registration and voting fair, simple, and easy for all Americans. Our March mailing is just one step in the right direction.

Since 2004, we’ve helped 2.7 million Americans register to vote. Mailing voter-registration applications to prospective voters enables eligible individuals to fill in and sign the applications, and mail them straight to election registrars’ offices in pre-addressed envelopes to be certified by government officials. In states where online registration is an option, we also provide these prospective voters with the online address for the Secretary of State’s website.

We use the best technology available to ensure that mail recipients are both eligible to vote and unregistered at their current address. This year, we’ve launched a comprehensive 18-point program to continue to refine our mailing list processes. Any mail recipients who happen to receive a registration form in error can easily remove their name from our database by calling us at (202) 659-9570, or by clicking here.

Our March mailing will be sent to prospective voters in Arizona, California, Colorado, Florida, Georgia, Illinois, Louisiana, Massachusetts, Michigan, Minnesota, North Carolina, Nevada, New York, Ohio, Pennsylvania, Texas, Utah, Virginia, Washington, and Wisconsin.

 

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