2011 Democracy Corps/VPC Research
Re-Energizing Unmarried Women: Focus Group results Among Unmarried Women
Unmarried women – who make up more than a quarter of America’s voting-eligible population — today feel disengaged and alienated from politics and that threatens their participation in the next election, according to new focus group research. The perceived failure of the new president to fulfill a key campaign promise — to change Washington — leaves these unmarried women appalled with both parties and politics in general. Few doubt the President’s intentions. However, most doubt his effectiveness and this leads them to the broader conclusion that it may not matter who they send to Washington. The economy hasn’t gotten better in their view and the government has become increasingly dysfunctional and embarrassingly ineffective. These women stand by the President for the most part, but are in a far different place than they were in 2008. As one woman memorably noted, she will vote for the President, but will not put his bumper sticker back on her car this year.
Creating an Economic Narrative: Engaging the Rising American Electorate for 2012
Polling Research from Democracy Corps, August 24, 2011