State and National Partners
WVWV, now the VPC, has been with national and state partners since 2004. The organization has been building and strengthening those relationships – providing training on models, metrics, and reporting, creating economies of scale, and learning from partners across the country. These programs broke new ground in registration, vote by mail and turnout programs while cutting costs, reaching significant economies of scale and minimizing duplication.
The VPC plans to mobilize the largest number of voters in key targeted state by conducting control group tests to learn how to do it smarter, better, faster and cheaper both in-cycle and from cycle to cycle; by learning from and building on the advances made by the state tables, the Analyst Institute, VPC and others’ programs; and, by mining the treatment data and survey research the VPC conducts to develop cutting edge models to bring to the community to ensure rapid advances in ROI, The VPC is working with state and national partners to design, test and build programs that register, inform and engage RAE members in targeted states. The plan is to share knowledge, participate in joint programs and learn from state innovations, testing what they have discovered to see if the results are same in other places and can be sustained and nationalized.
Working with local partners, those learnings will be used to build better programs that deliver the largest number of responses for the lowest cost, add to bottom-line numbers of registrations and voters who turn-out on issues, whether local or national, and contribute to the building of an infrastructure of engaged voters in targeted states.
According to Linda Honold, head of Wisconsin’s Voices, by tapping into “[The VPC’s] expertise in reaching members of the RAE, we knew we stood a better chance of reaching our goals while giving the new groups the opportunity to learn.” Daniel Gonzalez, who helped run the Colorado C3 Roundtable’s 2010 “Engage Colorado” program aimed at registering and turning out the RAE, called the partnership with [the VPC] “a unique opportunity…to create more efficient, better integrated, ‘pre-election programs.’” Moving into 2012, Gonzalez plans to again use the VPC’s “robust tools, models and tactics to verify numbers, re-engage movers, reach out to more 18 year olds through the Birthday program and move more voters to Vote By Mail.”
The VPC also has a variety of national partners including, the League of Conservation Voters Education Fund (LCVEF), Project Vote, US Action Education Fund and the NAACP. LCVEF has partnered with the VPC at both the national level and at the local level with their state leagues for several cycles. According to the head of LCVEF, Erica Toler, “By working with [the VPC] in 2010, LCVEF was able to achieve our highest success rate – we had the best return rate on our Vote by Mail applications in LCVEF history, and by working with the VPC, we were better able to partner with our state leagues. The feedback from our state leagues was phenomenal. I am confident that we would not have had such success on the national level or with our state leagues, had we not partnered with [the VPC.]”