News & Media

Unmarried Women: A Reporter’s Survival Guide for Election Night 2014

November 3rd, 2014

As election returns roll in on Tuesday, here is a 1-pager (PDF) we are providing to reporters on smart ways to cover unmarried women voters.

POLITICO: Page Gardner ‘Top Expert’ on Marriage Gap

August 20th, 2014

VPC founder Page Gardner was recently profiled in POLITICO: One afternoon following the muddled 2000 presidential election, Page Gardner sat in her basement home office, poring over the returns and hunting for clues in who voted for whom, and why. The one pattern that she kept seeing — and couldn’t let go of — could prove […]

LA Times: “… look no further than the research by [VPC] into the voting trends for single women in midterm elections.”

July 18th, 2014

The Los Angeles Times featured VPC’s research in Maeve Reston’s story  “The 2014 quest to get single women to the polls” It  has been nearly a month since the Supreme Court handed down its Hobby Lobby decision, yet the issue has remained at the top of the political news now for weeks — a key facet […]

Karen Skelton, in Sacramento Bee, writes on “A rising power in American electoral politics — unmarried women.”

July 14th, 2014

“In the past, African Americans, Latinos, gun owners, unionized labor, faith groups, business organizations, gay rights, pro-life and pro-choice activists, among others, have been much-coveted voting targets. But times are changing in America, the decline in marriage nationally is producing a rising power in American electoral politics: unmarried women.” It is an excellent article, read it […]

“If you want to understand single women and politics, you need to talk to Page Gardner.”

May 5th, 2014

National Public Radio’s Morning Edition featured the Voter Participation Center today in a report on the growing political importance of unmarried women. “If you want to understand single women and politics, you need to talk to Page Gardner” at the Voter Participation Center, reported NPR Political Correspondent Mara Liasson. Listen to the “She Votes” report […]

The Economist on the Marriage Gap

December 12th, 2013

Check out this new piece from The Economist, which mentions VPC’s Page Gardner in a piece about the increasing impact of unmarried on American politics: It turns out that two principal campaign tasks—persuading swing voters, and turning out loyal but sporadic supporters—are made far more efficient if marital status is added to the mix, alongside […]

Page Gardner: “Lessons from America’s First Labor Day…and the Rise in Women who Live Alone”

September 2nd, 2013

Read this new piece on the Huffington Post by VPC founder Page Gardner, about Labor Day and the state of the economy for unmarried women: I was reminded of the 1882 Labor Day parade when the U.S. Census Bureau last week released data on the current makeup of America’s families. Beyond the obvious fact that […]

Page Gardner: “Unmarried Women on the Edge”

April 17th, 2013

Read this new piece on the Campaign for America’s Future blog by VPC founder Page Gardner, about the effects of the slow economy on the Rising American Electorate – and particularly unmarried women: “As an organization, we focus on the RAE because it represents the New American Majority. It makes up 54 percent of all […]

Page Gardner/Celinda Lake in Politico: “Despite ‘autopsy,’ GOP could have revival in 2014″

April 8th, 2013

Read a new opinion piece in Politico from VPC founder Page Gardner and Lake Research Partners president Celinda Lake on the importance of the Rising American Electorate in the 2014 midterm elections…


March 14th, 2013

While women who work and raise families are in the news, check out this study about how policies shortchange single moms. By Timothy Casey & Laurie Maldonado “Worst Off – Single-Parent Families in the United States, A Cross-National Comparison of Single Parenthood in the U.S. and Sixteen Other High-Income Countries” is an exhaustive, critical analysis […]

‘Rising American Electorate’ only one part of a divided electorate

March 4th, 2013

The Changing U.S. Electorate: America and the World U.S. domestic and foreign policy will largely be influenced by two factors in the current presidential term: the “Rising American Electorate” and an increasingly polarized American electorate. That was the view put forward by Thomas B. Edsall, Joseph Pulitzer II and Edith Pulitzer Moore Professor of Journalism […]

PRESS RELEASE: Unmarried Women Deeply Opposed to the Sequester, Research Finds

February 27th, 2013

Washington, D.C., February 27, 2013—Unmarried women are deeply opposed to the sharp cuts in the sequester and to a crisis approach to fiscal governance, according to a new study by pollster Stan Greenberg and the Women’s Voices. Women Vote Action Fund (WVWVAF). Based on research conducted during the President’s State of the Union Address, swing […]

The New Republic on the Voting Rights Act

February 27th, 2013

[Dr. Brenda Williams] and her geriatrician husband, Joseph Williams, run a local nonprofit encouraging parents to marry, and back in 2007 they decided to also help townspeople register to vote. Brenda went to housing projects, the jail, anywhere she was likely to find disenfranchised people. […] Williams began to help people secure photo IDs, and […]

Doyle McManus: Wielding Wedge Issues

November 27th, 2012

From the Los Angeles Times: And there’s a bigger gap than the gender gap: the marriage gap. Most married women voted for Romney, 53% to 46%. But unmarried women went overwhelmingly for Obama, 67% to 31%. “The gender gap is big, but the marriage gap is huge,” Democratic pollster Stan Greenberg noted. And unmarried women […]

The Culture War and the Jobs Crisis

November 13th, 2012

From Thomas B. Edsall in the New York Times… Single voters are more amenable than are their married counterparts to a government focused on social justice. Unmarried voters are substantially more vulnerable to economic downturns and the loss of a job; they look more favorably on such safety net programs as unemployment benefits, government-sponsored health […]

VPC In The News

November 4th, 2012

“Pollster’s Analysis: Why women are not a voting bloc” J. Ann Selzer, Des Moines Register, November 3, 2012 “Obama’s Women Supporters and the ‘Marriage Gap’ Wild Card” Eleanor Clift, The Daily Beast, November 4, 2012 “On Election Day, Single Women Could Sway the Vote” Elizabeth Flock, U.S. News and World Report, November 2, 2012

Voter Participation Center Boosts Early Voting in Key States

November 1st, 2012

Pre-Election-Day Voting Increases Participation Washington, D.C.—The Voter Participation Center (VPC) has encouraged millions of unmarried women, people of color and young Americans to vote early this election season, VPC President Page Gardner announced today. The VPC increased the pre-Election-Day participation of these traditionally lower-performing voters by 23 percent over the average registered voter, Gardner said.    […]

Effort Underway to Boost US Voter Participation

October 17th, 2012

by Chris Simkins The U.S. presidential election is approaching, and political parties and advocacy groups across the nation are making a final push to get people registered to vote and to the polls for the November 6th contest. Groups are mobilizing to get an underrepresented group of eligible voters involved in the process. Shakei Haynes […]

What Women Want 2012: A YWCA USA National Survey of Priorities and Concerns

September 28th, 2012

September 27, 2012 Written by Celinda Lake and Kellyanne Conway Today, we and the YWCA USA are excited to release the results of What Women Want 2012: A YWCA USA National Survey of Priorities and Concerns, a comprehensive look at women’s priorities in advance of the 2012 presidential elections in the United States. We interviewed nearly 1,500 […]

What Fergie and Seth Green Have to Do With Voter Registration

September 24th, 2012

By Michael Catalini The nonprofit, nonpartisan Voter Participation Center is out with a sleek music video featuring dozens of stars ahead of National Voter Registration Day on Tuesday. In the video, Fergie, Alyssa Milano, Kate Walsh, Sophia Bush and Seth Green are among the actors and performers who sing along to “L.O.V.E.,” Let One Voice Emerge, […]