News & Media

VPC Research Cited in The American Prospect

May 7th, 2015

The American Prospect explores the marriage gap: While a 7–percentage point gender gap was present in the 2008 election (56 percent of women went for Obama compared to 49 percent of men), the “marriage gap” was far greater. Fully 70 percent of unmarried women went for Obama compared to 29 percent for John McCain. In […]

Washington Post: With Same-Day Registration, 3 to 4 Million More Americans Could Have Voted

March 26th, 2015

“Some scholars argue that requiring early registration hurts voter mobilization in the final days of the campaign, when interest in the election is most intense. But skeptics counter that most of the people who fail to register in time have little real interest in voting. Our new research shows that there is a lot of last-minute interest. We estimate that […]

Washington Post Examines Role of Unmarried Women Voters

November 10th, 2014

“Clearly, for unmarried women, there was a disconnect between what they were looking to hear and what they were hearing. They wanted a strong economic message from these candidates that clearly stated they knew what these women are going through and what it is like to walk in their shoes,” said Page Gardner, president of […]

New York Times on Why Economic Message Was Missing in November Election

November 8th, 2014

Another analysis released Friday, from Democracy Corps and the Voter Participation Center, which works to increase turnout among unmarried women — a quarter of the voting-age population — concluded that single women’s support fell short because they “did not hear issues important to them: an economic agenda for working women and men.” Read the full […]

Unmarried Women: A Reporter’s Survival Guide for Election Night 2014

November 3rd, 2014

As election returns roll in on Tuesday, here is a 1-pager (PDF) we are providing to reporters on smart ways to cover unmarried women voters.

POLITICO: Page Gardner ‘Top Expert’ on Marriage Gap

August 20th, 2014

VPC founder Page Gardner was recently profiled in POLITICO: One afternoon following the muddled 2000 presidential election, Page Gardner sat in her basement home office, poring over the returns and hunting for clues in who voted for whom, and why. The one pattern that she kept seeing — and couldn’t let go of — could prove […]

LA Times: “… look no further than the research by [VPC] into the voting trends for single women in midterm elections.”

July 18th, 2014

The Los Angeles Times featured VPC’s research in Maeve Reston’s story  “The 2014 quest to get single women to the polls” It  has been nearly a month since the Supreme Court handed down its Hobby Lobby decision, yet the issue has remained at the top of the political news now for weeks — a key facet […]

Karen Skelton, in Sacramento Bee, writes on “A rising power in American electoral politics — unmarried women.”

July 14th, 2014

“In the past, African Americans, Latinos, gun owners, unionized labor, faith groups, business organizations, gay rights, pro-life and pro-choice activists, among others, have been much-coveted voting targets. But times are changing in America, the decline in marriage nationally is producing a rising power in American electoral politics: unmarried women.” It is an excellent article, read it […]

NPR: “If you want to understand single women and politics, you need to talk to Page Gardner.”

May 5th, 2014

National Public Radio’s Morning Edition featured the Voter Participation Center today in a report on the growing political importance of unmarried women. “If you want to understand single women and politics, you need to talk to Page Gardner” at the Voter Participation Center, reported NPR Political Correspondent Mara Liasson. Listen to the “She Votes” report […]

“If you want to understand single women and politics, you need to talk to Page Gardner.”

May 5th, 2014

National Public Radio’s Morning Edition featured the Voter Participation Center today in a report on the growing political importance of unmarried women. “If you want to understand single women and politics, you need to talk to Page Gardner” at the Voter Participation Center, reported NPR Political Correspondent Mara Liasson. Listen to the “She Votes” report […]

The Economist on the Marriage Gap

December 12th, 2013

Check out this new piece from The Economist, which mentions VPC’s Page Gardner in a piece about the increasing impact of unmarried on American politics: It turns out that two principal campaign tasks—persuading swing voters, and turning out loyal but sporadic supporters—are made far more efficient if marital status is added to the mix, alongside […]

Page Gardner: “Lessons from America’s First Labor Day…and the Rise in Women who Live Alone”

September 2nd, 2013

Read this new piece on the Huffington Post by VPC founder Page Gardner, about Labor Day and the state of the economy for unmarried women: I was reminded of the 1882 Labor Day parade when the U.S. Census Bureau last week released data on the current makeup of America’s families. Beyond the obvious fact that […]

Page Gardner: “Unmarried Women on the Edge”

April 17th, 2013

Read this new piece on the Campaign for America’s Future blog by VPC founder Page Gardner, about the effects of the slow economy on the Rising American Electorate – and particularly unmarried women: “As an organization, we focus on the RAE because it represents the New American Majority. It makes up 54 percent of all […]

Page Gardner/Celinda Lake in Politico: “Despite ‘autopsy,’ GOP could have revival in 2014”

April 8th, 2013

Read a new opinion piece in Politico from VPC founder Page Gardner and Lake Research Partners president Celinda Lake on the importance of the Rising American Electorate in the 2014 midterm elections…

WORST-OFF: SINGLE-PARENT FAMILIES IN THE UNITED STATES

March 14th, 2013

While women who work and raise families are in the news, check out this study about how policies shortchange single moms. By Timothy Casey & Laurie Maldonado “Worst Off – Single-Parent Families in the United States, A Cross-National Comparison of Single Parenthood in the U.S. and Sixteen Other High-Income Countries” is an exhaustive, critical analysis […]

‘Rising American Electorate’ only one part of a divided electorate

March 4th, 2013

The Changing U.S. Electorate: America and the World U.S. domestic and foreign policy will largely be influenced by two factors in the current presidential term: the “Rising American Electorate” and an increasingly polarized American electorate. That was the view put forward by Thomas B. Edsall, Joseph Pulitzer II and Edith Pulitzer Moore Professor of Journalism […]

PRESS RELEASE: Unmarried Women Deeply Opposed to the Sequester, Research Finds

February 27th, 2013

Washington, D.C., February 27, 2013—Unmarried women are deeply opposed to the sharp cuts in the sequester and to a crisis approach to fiscal governance, according to a new study by pollster Stan Greenberg and the Women’s Voices. Women Vote Action Fund (WVWVAF). Based on research conducted during the President’s State of the Union Address, swing […]

The New Republic on the Voting Rights Act

February 27th, 2013

[Dr. Brenda Williams] and her geriatrician husband, Joseph Williams, run a local nonprofit encouraging parents to marry, and back in 2007 they decided to also help townspeople register to vote. Brenda went to housing projects, the jail, anywhere she was likely to find disenfranchised people. […] Williams began to help people secure photo IDs, and […]

Doyle McManus: Wielding Wedge Issues

November 27th, 2012

From the Los Angeles Times: And there’s a bigger gap than the gender gap: the marriage gap. Most married women voted for Romney, 53% to 46%. But unmarried women went overwhelmingly for Obama, 67% to 31%. “The gender gap is big, but the marriage gap is huge,” Democratic pollster Stan Greenberg noted. And unmarried women […]

The Culture War and the Jobs Crisis

November 13th, 2012

From Thomas B. Edsall in the New York Times… Single voters are more amenable than are their married counterparts to a government focused on social justice. Unmarried voters are substantially more vulnerable to economic downturns and the loss of a job; they look more favorably on such safety net programs as unemployment benefits, government-sponsored health […]